Senior Director - Data Analytics
Cameron Tubbs is a Senior Director in Site Selection Group’s Location Intelligence Division, where he leads data analytics initiatives focused on consumer-facing industries such as retail, restaurant, and healthcare. In his role, Cameron drives the centralization and standardization of analytics methodologies and data sources across the firm’s service lines. His work supports client decision-making through geospatial analysis, predictive modeling, customer profiling, and process automation.
With more than 15 years of experience in consumer analytics, Cameron has helped clients address a wide range of business questions—from individual site selection and network optimization to brand impact and targeted marketing. Before joining Site Selection Group, he spent over a decade in predictive analytics and data science roles, followed by two years in corporate finance, where he collaborated cross-functionally on strategic data initiatives.
Cameron holds a Master’s degree in Economics from the University of North Texas and is Core Certified in Alteryx Designer, with an Advanced certification in progress. He brings deep expertise in Alteryx, Tableau, and multiple data platforms, including SQL, Snowflake, and BigQuery.
Based in Texas, Cameron is a lifelong Liverpool FC fan and enjoys watching soccer, playing golf, cooking, and spending time with his family and two dogs.
Masters Degree, Economics - University of North Texas
Core Certified, Alteryx Designer