When considering locations for medical and clinical facilities, healthcare providers today must balance their location strategies around their ability to attract and retain patients. As competition and marketing dynamics increase, understanding your patients and competitors becomes increasingly crucial. Gaining the level of understanding needed while also factoring in typical location factors can be tough, but you don’t have to do it alone.
At Site Selection Group, we employ an integrated process that evaluates your patient demographics and the impact of your competitors, then aligns them with your real estate and marketing strategies. The result is an optimized location strategy geared for growth. By developing a profile of your patients that factors in their needs and behaviors, we can effectively target patients at a household level on a local, regional or national basis while avoiding your competition. With the right information in hand, you can confidently determine prime locations for your facilities and match medical specialties to community needs.
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